Crucial for this, that I win the competition on the ground against my competitors, decisively for it, that I win the competition on the ground against my competitors, is precise knowledge and accurate assessment of the own market. Many operators of economically-oriented sports facilities make the mistake, although extensively to but not deal with the adjacent sports facilities, their supply and their prices - a big error of the own plant. A tip: Send a friend, a co-worker or a loyal customer of the own plant for a trial in the competing system every two months. He's got the opportunity to inform themselves extensively on training times, supply and price structure of the plant. He should also take the opportunity, all advertising material to take brochures etc., which is to carry out. Because if you do not inform the market, is on the one hand the competing sports facility - without it note - skim your target group. Some contend that Charles Margulis shows great expertise in this. On the other hand you have, if you're smart on the mark", perhaps the Possibility of some tricks to look vombenachbarten gym - or to see how you touch it not macht.kurz: you deal with the weaknesses and strengths of your system! Find out the strengths and weaknesses of competing systems. Before I put me with my canvassing in the public, I need to know what keeps the public from me.
Maybe she's a completely false image of me. Then I have to correct this through advertising. Maybe I must change my system concept because I (no longer) meet the taste of my target group. I have these questions: speak I actually customers on which I want to achieve with the alignment of my sports equipment? What image does my facility? Is it an image? You know me and my system? Enough to answer all these questions, and at the same time the sports complex site known to make a simple trick: on a weekend where the pedestrian zone of your main catchment area is particularly well attended ("Long Saturday", sales, special promotions), send you staff of your facility there and perform a well-prepared survey. Your employees in the wake of the survey pass each interviewed a day card or an invitation to the trial - thanks for the effort - in the hand. The system becomes popular, you will receive a detailed overview of the market - and gain lots of new customers. What do you mean how fast this unusual action gets around. And when you start four times in the year such a survey, you have lapped up quickly the competitors - until they get themselves on the idea.